Education Content Marketing Lead

Skills this job asks for

About the role

ABOUT THE TEAM OpenAI’s Education team is building products and programs that advance how people learn with AI. We work across students, educators, institutions, and education communities to help people use AI thoughtfully and effectively. ABOUT THE ROLE We’re looking for an Education Content Marketing Lead who combines exceptional editorial and curriculum judgment with strong content-marketing instincts, a builder’s mindset, and an engineer’s approach to scale. You’ll create high-quality content and the systems that move it from idea to published asset quickly and consistently. This is a hands-on role spanning long-form editorial, curriculum, video, visual content, channel strategy, and content operations. You’ll turn strategic briefs and expert input into useful work for students, educators, institutional leaders, and education communities; grow the channels that reach them; and use data to improve both the content and the engine behind it. Education needs a coherent, measurable content engine across audiences, formats, and channels. This role will turn fragmented requests and one-off production into a prioritized portfolio, reusable workflows, dependable creative capacity, and education-specific channels that compound over time. The goal is not simply to produce more content, but to create work that earns attention, supports learning and engagement, and improves through evidence. IN THIS ROLE, YOU WILL - Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse. - Apply an engineer’s mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards. - Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata. - Produce and edit content across formats, including long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels. - Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content. - Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners. - Own and grow education-specific channels across social, email, websites, and blogs through clear audience strategies, editorial plans, and consistent publishing programs. - Set ambitious growth and engagement goals, define measures of content quality and efficacy, instrument tracking, analyze performance, and use experiments to improve results. - Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety...

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