Lead Product Manager, Enterprise Services Management 

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About the role

Lead Product Manager, Enterprise Services Management The Product Management team drives Asana’s product strategy and execution, translating customer needs and opportunities into a compelling roadmap and working cross-functionally to deliver impactful solutions for team productivity and collaboration. We’re helping to define the Work Management category and inventing new ways for teams to work more efficiently together and see the larger purpose behind their work. Our team works directly with Engineering, Design, Experience Research, and Data Science, as well as with Sales, Support, and Marketing to ship great products. You’ll take part in every type of product work here — from strategy to product to process improvements — conceptualizing, launching, and iterating on Asana itself for millions of teams around the world. Asana is building its next major business line: Service Management, powered by AI agents and tightly integrated with Asana’s Work Graph. This is a 0→1 opportunity to define how IT, HR, and Support teams resolve work, automate workflows, and connect tickets to projects in a modern, AI-native platform. We’re looking for a hands-on, highly entrepreneurial Lead PM who combines deep product craft with customer obsession, technical fluency, and strong go-to-market instincts. This person will help incubate a new business from scratch, partner directly with customers, and drive the product and GTM strategy required to build the next scalable product at Asana. This role is ideal for someone who loves ambiguity, builds quickly, learns from customers, and has experience shaping AI agentic workflows, IT/service automation tools, or adjacent enterprise SaaS products. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Drive the 0→1 strategy and product vision by helping define the 3-year product strategy for Asana’s ESM business, including differentiation through AI agents, automations, and deep workflow integrations, and establishing Asana’s “right to win. Partner deeply with customers by spending significant time validating pain points, co-developing workflows, and translating insights into clear MVP scope, an iterative roadmap, and measurable outcomes. Build and launch an AI-native MVP, prioritizing a focused set of capabilities that solve real customer problems and collaborating closely with engineering, design, and UXR to build reliable, technical AI systems. Drive cross-functional GTM by partnering with Sales, Channel, PMM, and CS on positioning, pricing, packaging, early lighthouse accounts, and working with channel partners to refine migration and onboarding ex...

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